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Posts Tagged "selling"

Why sales training can benefit ALL of your sales team

Why sales training can benefit ALL of your sales team

Depending on the size of your team there will be a number of different types within your overall team, and it is highly likely that the majority of your sales team will not be made up of ‘Star Performers’, They probably look something like this: Star Performer: Limited in numbers, worth their weight in gold! High Pressure Closer: Wins their…read more →

Forget the ‘ABC of Selling’

Forget the ‘ABC of Selling’

The role of a British sales-person isn’t to ‘sell’ in the American sense. If you want to sell to British customers (and other customers who have somehow acquired the famous British reserve), you have to do something different. You have to make your potential customers want to buy. You have to create demand! The ‘ABCD’ of selling! No it doesn’t…read more →

AIDA

AIDA

AIDA is the original sales training acronym, from the late 1950s, when selling was first treated as a professional discipline, and sales training began